Do you ever feel like your bike helmet makes you look dorky? Well the New York Times agrees that helmets “have zero cool factor on city streets,” at least at the moment. As more bicyclists are on New York City streets than ever with Citi Bike, the fashion savvy are finding increasingly inventive ways to look chic while cycling. And there are two Swedes who are attempting to get rid of the helmet altogether with their Hövding Invisible Helmet.

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