Seemingly overnight, Russia’s capital got a bike share program called Velobike. The program, which is in “test mode” according to the program’s website, currently has twenty-nine operating stations but will expand to 104 stations and about one thousand bikes later during phase 1 of the launch.

TomTom, the GPS navigation service, reports that Moscow faces some of the worst traffic in the Western world and, according to the China Daily, many Moscow residents are calling for better bike infrastructure to both protect cyclists and relieve traffic congestion.

Following in Citi Bank’s footsteps, the Bank of Moscow has sponsored the program. With Citi Bank and the Bank of Moscow sponsoring large-scale programs in world cities, will bike share now be a means for big corporate entities to advertise and seem “progressive” and will more banks follow suit?