While everyone had their eyes set on Citi Bike’s launch in New York, Divvy in Chicago unveiled their sky blue bikes at the annual Bike the Drive event over the weekend. Test rides were aplenty as bike enthusiasts cruised around on the PBSC bikes–the same bikes featured in places like Washington, D.C., Minneapolis, Montreal, London, and now New York. After riding the bike over the weekend, Steve Vance of Streetsblog Chicago aptly described the Divvy bikes as “…sturdy, and comfortable.”
When the design of the bikes was initially unveiled, some contention surrounded the branding and color scheme. John Greenfield of Streetsblog pointed out that the light blue color may show dirt and be more susceptible to vandalism–and Harry Sawyers of Chicago Mag posed the question: is the Divvy bike the ugliest bike share bike?
While I don’t find the design to be strikingly awful like some, the bikes will lose a lot of their charm if sky blue becomes soot blue after they see some use on Chicago streets.
Pricing for the system is similar to Capital Bikeshare in D.C.–$75 for an annual pass and $7 for a day pass, and a founding membership (with perks to be determined later) can be purchased for $125. Check out Divvy’s new website for more information.