Bike share pricing usually follows a simple structure. Members receive unlimited 30-minute rides for some duration, whether it be a day, a week, a month, or a year. But, as Bixi increases its prices in places like Toronto, the company has devised a new pricing strategy for a different type of member. They’re calling it the “Occasional Membership” and it allows users to purchase a Bixi key-fob for $5 and then spend $5 more for every 24 hour period after that. Once a key fob is in hand, the membership is good for as long as the system is in operation.
Some simple math tells us that if a member plans to use the Bixi Toronto system more than 18 days out of the year, he or she is better off buying an annual membership for $97. Of course, $97 can be a real investment for some and, for that reason, the Occasional Membership may be more feasible.
More options for users is almost always a good thing and we wouldn’t be surprised to see such a pricing strategy adopted at other systems in North America.