Fort Worth’s brand new B-cycle bikes. Photo courtesy of Marcia Ivey (@Edtechivey).

Bike share isn’t just a means of enhancing mobility. It’s a symbol of environmental stewardship and sustainability. Thus, few days are better suited for the launch of a bike share program than Earth Day–a day that was created to bring awareness to environmental issues. And today, the forty-fourth Earth Day, North America welcomes its newest bike share program, Fort Worth B-cycle.

With 28 stations and 300 bikes, Fort Worth B-cycle looks to be the next successful mid-sized bike share program. It joins the ranks of Madison B-cycle, Broward County B-cycle, and San Antonio B-cycle all of which have approximately thirty stations and three hundred bikes.

The program began within the Fort Worth Transportation Authority, which received a $1 million grant from the Federal Transit Administration in July 2012 to purchase the equipment for the bike share stations. Ancillary to the initial grant, the program has  several sponsors including Texas Christian University and other local institutions.

In addition to Fort Worth launching today, Denver Bike Sharing is offering a special deal for its three year anniversary. Individuals that sign up today will receive a membership for only $59 compared to the regular $80 price tag.